Our Services
With a focus on creating enduring connections, we offer specialized marketing and branding services for adult beverage brands including non-alcoholic, wine, spirits, and specialty concepts.
Elevating Your Brand: Our Offerings & Expertise
High Growth Brands offers an array of specialized services designed to elevate your adult beverage brand. Whether you're a budding entrepreneur or an established business, our brand planning services provide the strategic foundation you need to build a captivating brand and marketing strategy. From packaging and trademarking to retail store planning and execution, and development of memorable consumer experiences, we ensure a remarkable launch and sustained success.
Our core competency is project management for marketing and brand activities. We build the plan and manage the execution by putting our large network of industry vendors and connections to work for you. Examples include:
Category positioning, brand story development and long-term planning.
Consumer experience development including retail, tour, tasting room, single barrel and club programming.
Packaging projects including label design, secondaries, custom bottle structures and value-added packages (VAP). Trademarking and TTB COLA support.
Liquid sourcing and logistics support.
Press strategies targeted towards industry-specific earned media, digital and social media influencers.
Pop-ups and retail build-outs, including design, execution and operations planning.
Promotional planning for product or retail store launch.
Website, eCommerce and DTC strategy.
Trade and retail marketing in collaboration with Sales team.
Events programming for local, regional and national support.
Have a specific need? Let’s chat!
Brand Planning
Crafting Your Brand's Essence
Starting your journey or seeking to revitalize your brand? Our brand planning services provide the compass to guide you through the complexities of building a captivating brand and marketing strategy.
From enchanting packaging to securing trademarks, from masterful design to crafting compelling brand stories, we ensure your launch and beyond are marked with resounding success.
project management
Seamless Execution, Remarkable Results
Entrust your brand's vision to us, and we'll handle every detail with finesse. Our project management expertise spans all brand and marketing-related needs, from seasonal activations to executing upon digital strategies, and everything in between.
Whether it's supporting the design and construction of a retail store or orchestrating a product launch, we ensure your brand shines with excellence.
In-Person Experiences
Immerse and Enthrall
Leave a lasting impression with in-person experiences that captivate and delight. We specialize in curating enchanting tours, tastings, and specialty programs, including exclusive VIP clubs.
Elevate your brand's connection with customers through immersive experiences that forge a profound bond that lasts a lifetime.
Digital properties
Embrace the Future of Brand Engagement
Whether you’re looking for eCommerce platform development, or a digital marketing strategy, we create a digital realm that aligns seamlessly with your brand experience.
Connect your offline and online worlds seamlessly with our digital properties services. Elevate your brand's digital presence and open the door to new opportunities.
retail design
Where Vision Meets Reality
Experience the art of retail design, where vision comes to life. Our expertise ranges from creating mesmerizing pop-up experiences to delivering full retail store build-outs with precision.
We can help you manage the entire process, ensuring a retail space that captivates and enthralls. We also provide operations consulting to build exceptional service teams, ensuring your brand's presence stands out.
SEE something missing?
get in touch to discuss your project
Each of our services is tailored to uncork the true potential of your brand. No matter the challenge, allow us to help you navigate the journey together and craft a success story that's uniquely yours.
Journey Through Success: Our past projects & Experiences
Our past projects and experiences showcase the transformative journeys we've embarked on alongside successful brands. From crafting captivating brand stories that resonate with audiences on a profound level, to curating unforgettable in-person experiences that ignite an emotional connection, we infuse artistry and dedication into every project.
Experience Excellence at Stranahan’s Colorado Whiskey Lounge
As the Project Manager for the new on-site whiskey lounge at Stranahan’s Colorado Whiskey, we take pride in the journey that led to its remarkable success. Today, it proudly stands as the #1 whiskey lounge in the country, a testament to our dedication and expertise. By implementing strategic initiatives, we achieved a remarkable 151% increase in on-site sales through engaging tours and tastings in just one fiscal year.
Our sponsorship management extended to prestigious entities like the Colorado Rockies and Red Rocks Amphitheater, amplifying the brand's reach and influence. Moreover, we curated specialty tour and tasting programs, along with premium VIP experiences, including memorable Top Chef dinners and limited release events that continue to leave a lasting impression.
Virginia Distillery Company: Elevating the Essence of American Single Malt
BRAND DIRECTOR (2015 - 2021)
Our journey with the Virginia Distillery Company embodies the art of building a national brand from its very inception. We took on the monumental task of developing the local market first, paving the way for our rise as the #1 American Single Malt producer nationwide. Most recently, Virginia Distillery Co. was recognized as the "Best Distillery in the World" by the London Spirits Competition.
At the heart of our collaboration lies the creation of a captivating tasting room and whisky museum, seamlessly intertwining with the distillery’s retail operations. We delved deep into product development and brand strategy for all whisky lines, ensuring a harmonious connection between the brand and its discerning audience. With a keen eye for detail, we meticulously crafted the packaging, curated compelling brand stories, secured trademarking, and devised masterful naming and launch strategies for the Courage & Conviction American Single Malt.
a sweet success Elevating eCommerce & Retail for bridgewater chocolate
Brand and Marketing Director (2021 - 2023)
Our collaboration in the chocolate and confections industry bears the sweet fruit of remarkable growth. Over a span of 1.5 years, we orchestrated an impressive 30% surge in retail and eCommerce channels, elevating the brand's reach to new heights.
As master architects of marketing, we executed a captivating retail Holiday pop-up, paving the way for an even grander venture. We also led a full-time store opening, from concept to launch, increasing retail performance by 30%. We embarked on a transformative journey to rebuild all marketing strategies, positioning the brand for extraordinary achievements.
marlene steiner
principal consultant
With over 20 years of expertise in marketing and brand strategy, I am dedicated to building exceptional brands in the wine, spirits, and specialty concepts industry. From start-ups and small businesses to corporate-owned brands and real estate development projects, my experience spans a diverse range of ventures.
HERE’s TO US
Are you ready to toast to a successful journey? Pour out a bit about your business, and together, let's craft a spirited strategy that'll leave your online presence smooth, bold, and unforgettable.